{"id":2795,"date":"2024-03-04T09:30:03","date_gmt":"2024-03-04T08:30:03","guid":{"rendered":"https:\/\/staging.aprileconsulting.com\/?p=2795"},"modified":"2024-05-14T15:56:12","modified_gmt":"2024-05-14T13:56:12","slug":"konvergentes-webmanagement","status":"publish","type":"post","link":"https:\/\/aprileconsulting.com\/en\/2024\/03\/04\/konvergentes-webmanagement\/","title":{"rendered":"Convergent advertising management"},"content":{"rendered":"<p><strong>Optimized processes for more efficiency and revenue:<br \/>\nIntegrated and convergent advertising management <\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Digital transformation is more than just the use of different software products that communicate and harmonize with each other more poorly than well: from office packages to CRM, scheduling, personnel and billing systems to special reporting and visualization programs, etc. Start-ups will realize this just as quickly as large media groups that want to integrate newly acquired channels and genres into their business operations.<\/p>\n<p>&nbsp;<\/p>\n<p>Media companies whose business model is based on the marketing of advertising space cannot avoid using a comprehensive, integrated and convergent advertising management system that covers all processes and all tasks in this central business area synchronously and in which the interfaces to the necessary third-party systems, such as the broadcast playout system, function smoothly.<\/p>\n<p>&nbsp;<\/p>\n<p>Integrated, convergent and automated means that all workflows relating to the management and processing of advertising campaigns can be handled in a single system: from the first customer contact to the final report. The individual processes are automated as far as possible, e.g. using a booking generator. Whether linear or digital media channels, such as radio, online audio, TV, display, etc.<\/p>\n<p>&nbsp;<\/p>\n<p>We will be happy to explain to you what characterizes a good advertising management system, which software products are available on the market and what they offer in detail. Get in touch with us.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Optimierte Prozesse f\u00fcr mehr Effizienz und Erl\u00f6s: Integriertes und konvergentes [&hellip;]<\/p>","protected":false},"author":12,"featured_media":2747,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,31],"tags":[],"_links":{"self":[{"href":"https:\/\/aprileconsulting.com\/en\/wp-json\/wp\/v2\/posts\/2795"}],"collection":[{"href":"https:\/\/aprileconsulting.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aprileconsulting.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aprileconsulting.com\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/aprileconsulting.com\/en\/wp-json\/wp\/v2\/comments?post=2795"}],"version-history":[{"count":1,"href":"https:\/\/aprileconsulting.com\/en\/wp-json\/wp\/v2\/posts\/2795\/revisions"}],"predecessor-version":[{"id":2796,"href":"https:\/\/aprileconsulting.com\/en\/wp-json\/wp\/v2\/posts\/2795\/revisions\/2796"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aprileconsulting.com\/en\/wp-json\/wp\/v2\/media\/2747"}],"wp:attachment":[{"href":"https:\/\/aprileconsulting.com\/en\/wp-json\/wp\/v2\/media?parent=2795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aprileconsulting.com\/en\/wp-json\/wp\/v2\/categories?post=2795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aprileconsulting.com\/en\/wp-json\/wp\/v2\/tags?post=2795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}