{"id":2802,"date":"2024-03-04T09:35:33","date_gmt":"2024-03-04T08:35:33","guid":{"rendered":"https:\/\/staging.aprileconsulting.com\/?p=2802"},"modified":"2024-06-21T16:08:53","modified_gmt":"2024-06-21T14:08:53","slug":"online-booking-fuer-programmatic-radio","status":"publish","type":"post","link":"https:\/\/aprileconsulting.com\/en\/2024\/03\/04\/online-booking-fuer-programmatic-radio\/","title":{"rendered":"Online Booking f\u00fcr Programmatic Radio"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1352px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>Contemporary and more efficient inventory marketing<\/strong><br \/>\n<strong>Online booking and programmatic for radio<\/strong><\/p>\n<p>Data-driven advertising, i.e. data-based and convergent advertising,\nnot only adapts advertising content automatically and seamlessly to\nthe specifics of the respective medium and its user groups. It\nautomatically takes into account the program environment, region and\nseason, day of the week, time of day, weather, current major events,\netc.<br \/>\nSuch complex \"fluid\" campaigns are of course not only dependent on\nvalid, real-time data, but also on automated, lightning-fast booking\noptions. And this is precisely where the traditional medium of radio has\na lot of catching up to do: the purchasing channels for linear radio\nadvertising time are still comparatively cumbersome and time-\nconsuming.<br \/>\nIt is high time that radio publishers, especially small and medium-sized\ncompanies, followed suit and moved their advertising inventory to the\ndigital level. More precisely, to online platforms where media agencies\nand advertisers can find it 24\/7, book it online and\/or buy it\nprogrammatically (via DSPs\/SSPs): almost in real time, enriched and\nenhanced by current background data (e.g. on the weather or traffic)\nand at the current best price determined automatically. In short: on a\npar with the digital competition.<br \/>\nWe would be happy to work with you to find out exactly how this works\nand whether it is worthwhile for your station, how AI-controlled pricing\nworks and which technologies and platforms are available for you. Get\nin touch with us.<\/p>\n<p>Mehr zum Thema Online-Buchung und Programmtic f\u00fcr Radio finden Sie hier:<br \/>\n<a href=\"https:\/\/apropos-audio.com\/2023\/12\/06\/dont-cut-back-on-radio-nico-aprile-im-interview-mit-helmut-poppe\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>\"Don't cut back on radio!\" - Nico Aprile in an interview with Helmut\nPoppe<\/u><\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":12,"featured_media":2742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"_links":{"self":[{"href":"https:\/\/aprileconsulting.com\/en\/wp-json\/wp\/v2\/posts\/2802"}],"collection":[{"href":"https:\/\/aprileconsulting.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aprileconsulting.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aprileconsulting.com\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/aprileconsulting.com\/en\/wp-json\/wp\/v2\/comments?post=2802"}],"version-history":[{"count":4,"href":"https:\/\/aprileconsulting.com\/en\/wp-json\/wp\/v2\/posts\/2802\/revisions"}],"predecessor-version":[{"id":3019,"href":"https:\/\/aprileconsulting.com\/en\/wp-json\/wp\/v2\/posts\/2802\/revisions\/3019"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aprileconsulting.com\/en\/wp-json\/wp\/v2\/media\/2742"}],"wp:attachment":[{"href":"https:\/\/aprileconsulting.com\/en\/wp-json\/wp\/v2\/media?parent=2802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aprileconsulting.com\/en\/wp-json\/wp\/v2\/categories?post=2802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aprileconsulting.com\/en\/wp-json\/wp\/v2\/tags?post=2802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}