Contemporary and more efficient inventory marketing
Online booking and programmatic for radio

Data-driven advertising, i.e. data-based and convergent advertising, not only adapts advertising content automatically and seamlessly to the specifics of the respective medium and its user groups. It automatically takes into account the program environment, region and season, day of the week, time of day, weather, current major events, etc.
Such complex "fluid" campaigns are of course not only dependent on valid, real-time data, but also on automated, lightning-fast booking options. And this is precisely where the traditional medium of radio has a lot of catching up to do: the purchasing channels for linear radio advertising time are still comparatively cumbersome and time- consuming.
It is high time that radio publishers, especially small and medium-sized companies, followed suit and moved their advertising inventory to the digital level. More precisely, to online platforms where media agencies and advertisers can find it 24/7, book it online and/or buy it programmatically (via DSPs/SSPs): almost in real time, enriched and enhanced by current background data (e.g. on the weather or traffic) and at the current best price determined automatically. In short: on a par with the digital competition.
We would be happy to work with you to find out exactly how this works and whether it is worthwhile for your station, how AI-controlled pricing works and which technologies and platforms are available for you. Get in touch with us.

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"Don't cut back on radio!" - Nico Aprile in an interview with Helmut Poppe